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home brand

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Collins Concise English Dictionary © HarperCollins Publishers::

home brand

an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
(as modifier): home-brand products

Also called (in certain other countries): own brand

Forum discussions with the word(s) "home brand" in the title:

a home-brand tool (enigmatic)
got to take home their brand new professionally-illustrated characters

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